UR (اردو)اوگھم
Ór is gold: in the kennings the most venerable substance, and a Latin word borrowed to name a letter that needed one. October is about what genuinely holds value against what has been assigned it. Something in your situation is being treated as precious out of habit rather than assay. Test it. Gold's actual property is that it does not corrode, which is a more useful measure than shine: what in your month would still be worth the same in five years, and what only looks that way in the current light. Spend the month on the first category. Assay one thing this month that everybody around you assumes is valuable, and be willing to find that it is not.
